VB Brothers

The history of VB Brothers dates back to 1979 when our founders, motivated by the vision of providing genuine, quality, everyday products at an affordable price , established our first local corner shop in Addu Atoll. They were driven by the aspiration to facilitate the availability of quality everyday products to the far flung islands of the southern atolls of Maldives. This was a considerable challenge in view of our unique geographical landscape making accessibility difficult and economically impractical.

In 1980 we were registered nationally as Vaaly Brothers pvt. ltd. and opened first of many stores and wholesale outlets in Male’, the capital of Maldives. This sparked off rapid growth of the company encompassing wider reach to the rest of the Maldives, and the ability to acquire globally renowned and trusted brands, directly from the source. Throughout this decade which saw the expansion of tourism as a dominant force of economic growth in the Maldives, VB brothers was able to explore new market opportunities to expand its geographical reach and a make accessibility to quality products, economically viable to a wider section of the community.

Today we have not only risen to the challenge set forth by our founders, but the company is currently recognized as one of the pioneers of trade at a national level, and has expanded significantly with outlets and distribution networks in strategic locations in & around the Maldives. Although we understand that every aspect of our business has changed & grown, we have managed to maintain our founder’s core vision to provide quality, globally renowned, and trusted everyday products to a highly dispersed community of people.

Our promise

As inscribed in our motto is to commit all of our resources to commercial endeavors, to improve the quality of life and provide fair value to all, no matter who they are, where they happen to be, and however they prefer to live their lives. This binding philosophy envisaged by our founders since the very beginning of our inception, has guided our growth and helped garner our current position in the local business milieu.

Mission

We believe what makes us unique is our local knowledge, which we have acquired through our long history and presence in the local market and the consistency & quality of the product we carry, which is defined by their maturity and familiarity. Our heritage inspires trust, our products which are leaders in their respective market, assures quality, and our appreciation of our environment & limitations, recognize our local knowledge. Combined our mission is to provide “quality you know & trust”.

Our Products

Throughout our history we have strived to provide quality everyday product at fair value, which has enabled us to build a portfolio of globally renowned and well-established brands. The first international brand we acquired was Johnson & Johnson, one of the most trusted and recognized brands globally. This has continued to dictate all our future acquisitions, making our portfolio of products one of the most consistent and wide ranging in the local market. The most definitive evidence of this is the average age of the majority of our products, which span more than 100 years. Most of the product brands we carry are instantly recognizable, and evoke a sense of emotional attachmentthrough prolongeduse and familiarity.

Our People

Our Company is built around the dedication and commitment of our people. We rely on our people for their extensive experience, knowledge and talent to maintain and build the success of our business and brand. We believe that to build a valued relationship with our customers, we need to first and foremost focus and sustain the loyalty of our employees. This is evident from the fact that majority of our employees, especially at the point of sale, have been with us from the very beginning. Like our products, our employees are familiar faces, which our customers can recognize and trust.